Your Inbound Marketing GamePlan starts with a self-assessment to identify where you are now and your organizational growth goals. We will then focus on your customer by creating unique, targeted buyer personas that allow us to understand how your customer searches and buys online. Then finally, the action plan that will help us execute on strategic inbound marketing campaigns to attract your personas and create an engine for business growth. At the end of the process, you’ll take away a clear roadmap that details all of the elements that need to be created and the systems that need to be configured.
How will your ideal customers find you online? Inbound campaigns will help grow your online traffic by attracting the visitors you want to read and educate themselves about your business. This includes tactics such as blogging, social media, offer creation, landing pages, SEO and more.
Turn your website into a sales machine by creating a customer-centric experience. Using calls to action, landing pages and lead nurturing we will create a path for qualified visitors to complete their buyer's journey and become sales ready.
Most websites have a conversion problem. They attract visitors, but few are raising their hands and requesting more information. Give your audience the opportunity to give you their information by providing free educational resources that assist them in their research and decision-making process.
Create a growth engine that is repeatable and sustainable for your business using lead nurturing, conversion rate optimization and sales enablement tools. Our goal is to use inbound tactics to find the qualified leads you need to close happy customers.
It’s often expensive to acquire a customer. Your Inbound plan will focus on increasing your Customer Lifetime Value (CLV) by investing in communication and processes focused on delighting your customers. We'll use customer nurturing tactics to help automate the up-sell and secondary purchase process.
Do you really know if your current marketing is working? Stop guessing and start using real time analytics to inform your marketing decisions. Understand how people are getting to your website and the content they are engaging with in order to make better choices to attract real customers for your business.