Business strategy isn’t something to think about once a year. It’s the thought-out process that should guide every element and output in your organization. Taking the time to develop your competitive advantage and the discipline to see it through will change how you do business. This impacts your business in how the public perceives it, the talent you attract, and the value you’re able to offer customers.
If your company isn’t growing and evolving, it’s dying- example after example litters history. Blockbuster became reliant upon late fees as a major revenue source and didn’t take into account that customers hated those fees, even if they did pay them. It didn’t even see Netflix or Redbox coming, or if they did, they weren’t able to shift their strategy in time to halt their demise. Amazon and Borders both started out as booksellers. Sears Roebuck once cornered the retail market with their catalog sales.
There will always be industry innovation and evolution in the marketplace. The best, world-class companies are the ones that are continually striving to be relevant and valuable to their customers.
Our unique approach to Discovery + Strategy Development + Implementation is more robust and innovative than traditional business consulting and more strategic than what marketing or creative agencies can offer.